AFTA Traveller to shut down in January AMail to replace

first_imgSource = e-Travel Blackboard: W.X AFTA Traveller will shut its doors next year with the January edition to be the last magazine printed, but AFTA has plans for a brand new member bulletin, e-Travel Blackboard can exclusively reveal.The Australian Federation of Travel Agents (AFTA) is today expected to make an announcement on the future of AFTA Traveller and its membership broadcasts, and e-Travel Blackboard can reveal that the association is moving towards an online monthly publication called A-Mail. “We’ve decided to launch a brand new format,” said Jayson Westbury, AFTA CEO.  “A-Mail will be online, non-commercial and sent only to AFTA members.”January will be the last month the long-running magazine will publish, but Mr Westbury promises that the monthly newsletter will still remain relevant and be filled with information for its members.“In January our contract with BigSplash will end, and we will bring A-Mail in-house,” he continues.2010 will be a big year for AFTA’s membership alerts, with the association also planning to re-haul its webmail product with a brand new look, an iPhone application and new logo.“The relaunch will also differentiate webmail from our new newsletter.  Webmail is purely bookable content from suppliers and it’s never going to be news… The new logo will also distance it from AFTA A-Mail,” says Mr Westbury.Webmail will go to 9,000 consultants all around Australia, whereas AFTA A-Mail will be only be delivered to registered AFTA agencies of which there are 2,500. <a href=”” target=”_blank”><img src=”;cb=INSERT_RANDOM_NUMBER_HERE&amp;n=a5c63036″ border=”0″ alt=””></a>last_img read more